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Blinn College • Master Course Syllabus • Business, Information Technology and Public Service • Information Management - ARTC


Art Direction I ARTC-1349

  • Master Course Syllabus
  • Section ALL
  • 3 Credits
  • 01/01/2018 to 09/01/2018
  • Modified 04/13/2018

Meeting Times


Contact Information


Description


Creation of projects in art direction for advertising graphic campaigns for products, services, or ideas. Topics include all campaign procedures from initial research and creative strategy to final execution and presentation of a comprehensive project.

Core Curriculum Statement


This course is not a core curriculum course.

Outcomes


  1. Identify aspects involved in a campaign.
  2. Summarize client-related business practices involved in a campaign
  3. Execute an advertising campaign from thumbnails to presentation; and presentations/simulate client/agency interactions.

Materials


Course Requirements


The course requires a comprehensive final project.

Evaluation


Blinn College Policies


All policies, guidelines, and procedures in the Blinn College CatalogBlinn College Board Policies, and the Blinn College Administrative Procedures Manual are applicable to this course.

Specific information on civility, attendance, add/drop, scholastic integrity, students with disabilities, final grade appeal, alternative retailers, campus carry and proctoring arrangements and cost.

Notice of any action taken under these protocol and procedures, by Blinn College or its employees, may be delivered by hand, through the U.S. Postal Service, or electronically to the student’s BlinnBuc e-mail account. Notice shall be deemed received upon actual receipt, on deposit in the U.S. Mail, or upon entering the information processing system used by Blinn College for BlinnBuc e-mail accounts, whichever first occurs.

Course Policies


Schedule