Master Course Syllabus · Visual and Performing Arts · Information Management - ARTC
Art Direction I
- Master Course Syllabus
- Section ALL
- 3 Credits
- 01/01/2018 to 09/01/2018
- Modified 01/09/2019
Creation of projects in art direction for advertising graphic campaigns for products, services, or ideas. Topics include all campaign procedures from initial research and creative strategy to final execution and presentation of a comprehensive project.
Core Curriculum Statement
This course is not a core curriculum course.
- Identify aspects involved in a campaign.
- Summarize client-related business practices involved in a campaign
- Execute an advertising campaign from thumbnails to presentation; and presentations/simulate client/agency interactions.
The course requires a comprehensive final project.
Blinn College Policies
Notice of any action taken under these protocol and procedures, by Blinn College or its employees, may be delivered by hand, through the U.S. Postal Service, or electronically to the student’s Blinn Buc e-mail account. Notice shall be deemed received upon actual receipt, on deposit in the U.S. Mail, or upon entering the information processing system used by Blinn College for Blinn Buc e-mail accounts, whichever first occurs.